Daniel Christian
Marketing Executive
SVP | Strategic Thought Leader | P&L | Digital Transformation | Strategic Pricing | Product Roadmap | Brand Evolution | Vertical Marketing | B2B/ B2C GoToMarket Strategy | Loyalty and Incentive Driven Growth Plans | New Product Development
Phone:
972-302-2395
Email:
PROFESSIONAL PROFILE
Growth Driven: Drive increment growth by capitalizing on multiple channels: Traditional B to B and B to C, Big Box, .com, e-comm. platform, Salesforce CRM, commercial vertical applications and adopting to post COVID-19 Virtual sales model.
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Market driven: Deep experience in managing product and brand messaging, brand positioning, market research, VOC, product requirements, P&L, CAPAX, E Commerce B2B and B2C, SEM, SEO, PPC, Social Media, pricing strategy, product adoption, and brand strategy.
Product Development: Full lifecycle experience in scoping, designing, developing, deploying, and supporting product development, using phase-gate NPD process and project management methodologies.
Team-building and collaboration: Specialize in creating cross-functional, cross-organizational teams to identify, thought leadership, developing 3-5 year strategy plan, and design solutions for business requirements.
Specialties: New product development, product roadmap, price matrix, product life cycle management, P&L, Cost optimization, ROI, ROA, Consumer insights, B2B and B2C channel, Big box retail, e- commerce, Salesforce CRM, virtual sales, big box, .com, vertical markets, application marketing, brand management, white space identification for new growth opportunities, strategic planning,
Certifications: QFD Green Belt®
Lean: SMED 30 Hours of Training and hands on experience completed.
PMP® Training: 24 Hr of Class room and Hands on Training.
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Patents: Variable Pressure Door Facade Forming
US 10118209 · Issued Nov 6, 2018
US US9682411 B1 · Issued Jun 17, 2017
EXPERIENCE
2022-Current
SVP Marketing, Product Management, Shared Services, Inside Sales, and Strategic Pricing
TRADESMEN INTERNATIONAL
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Developing end to end digitalization platform
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Vertical Markets Focus: Manufacturing, Industrial, Commercial, Institutional, Solar, Wind, Marine, Residential
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Go-To-Market: B2B, Lead Generation, Data-Driven Demand
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Digital Marketing: SEO/ SEM/ Social Media/ Omni-Channel
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Strategic Pricing: Developed and launched a new pricing tool
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Product Roadmap: Developed Strategic Roadmap
2019-2021
OVERHEAD DOOR CORPORATION
Vice President Marketing, Products
Achievements:
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Launched multi-million dollar "Big Box" initiative driven by traditional channels and .com strategies to capitalize on residential remodeling growth.
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Launched First-In-Industry e-comm stores in 2 major markets to adopt to post - COVID-19 environment
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Launched First-In-Industry "Red Ribbon Rewards Program" to incentivize field sales professional to drive loyalty and growth
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Launched Virtual Sales Program to adopt to post- COVID-19 environment
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$1B+ business unit at CAGR of 6.5% while driving growth to two key segments (Residential Remodeling and Commercial Solutions)
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Launched First-in-Industry Vertical Application Marketing digital strategy to drive growth
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Launched 5 unique products, in 2019-20, to penetrate residential replacement market, forecasted to generate $7M in revenue
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Launched First-In-Industry freezer/ cooler high-performance solution to penetrate special application specification
2015-2019
Sr. Director, Product Management
OVERHEAD DOOR CORPORATION
Achievements:
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Achieved topline and OI plans for 4 consecutive years ('15-'19)
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Capture and maintain 40% share of top 100 builders in North America.
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Achieved $10M cost savings by optimizing product line efficiencies.
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Product Awards:
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2016 Product Innovation Award.2
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Product of the Year 2017 Best in Category - Openings
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2018 Top 100 Products
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2018 Money-Saving Products
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2006-2014
Various Roles
OVERHEAD DOOR CORPORATION
Continued upward progression, serving various roles.
EDUCATION
2015-2018
Executive Education
EXECUTIVE EDUCATION PROGRAMS
Chicago Booth: New Product Development, M&A
Northwestern Kellogg School of Management: Operational Excellence
2003-2006
UNIVERSITY OF DALLAS
MBA
Marketing, MBA
1999-2001
MASTER'S DEGREE
AUSTRALIAN CATHOLIC UNIVERSITY
Master's of Information Systems
2015-2018
Executive Education
EXECUTIVE EDUCATION PROGRAMS
Chicago Booth: New Product Development, M&A
Northwestern Kellogg School of Management: Operational Excellence
2003-2006
UNIVERSITY OF DALLAS
MBA
Marketing, MBA
1999-2001
MASTER'S DEGREE
AUSTRALIAN CATHOLIC UNIVERSITY
Master's of Information Systems
1994-1998
BACHELOR'S DEGREE
S.S ENGINEERING COLLEGE
Bachelor's of Instrumentation and Control Engineering
BRANDS MANAGED
RECOMMENDATIONS
Sree Kanuri, Sr. Product Manager, Dell
Daniel is a great leader and visionary who is very passionate about building customer-centric and innovative products that truly benefit both the customers and the business. He tactfully moves past organizational confusion and effectively bridges teams and disciplines across the organization.
Mark Sawicki, Director Product Management
Daniel is an intelligent, hard-working team player that shows his product management knowledge as he advises others in different groups in order to obtain his objectives.
Starla Middlebrooks, Head of Digital Marketing
Daniel is able to consistently deliver superior results while keeping the competition guessing as a result of his affinity for both market analytics and strong industry knowledge. It's a rare find to have a colleague such as Daniel who is both technically savvy and people-oriented. He is a true asset to the organization!